The  Last day...

By- Sachika Taneja

It was the final day for our presentation, for our module.This was the actual day where we could show how much we have actually worked in this 5 week long module.

This was the day our research , all critical design parameters, our opportunity area, our design solution, our sketches, everything was assessed.

As everyone says "we should be calm and relaxed before the presentation" but it was the exact opposite for me. 

I was so worried and tensed. While few of our group  members were just rushing to get the print outs while some were busy with the final touch up and the display.

Finally, it was the time to present to our tutors ( Prachi ma'am, Neha ma'am and Kunal sir).

OUR FINAL OUTCOMES...

Final display menu

Final Poster

Final Menu

Graffiti

We began our presentation ... every group member was individually presenting

 to the tutors that the work they had done in the past few weeks from the starting to

 the end and soon it was over...

Overall we got a good feedback, they liked our presentation, they appreciated our individual plus group efforts, they liked that we had followed a proper process form the beginning to the end. They like Graffiti the most. They said it could have been more visually represented, the graphics and the posters could have been better but it's ok at the end we all were happy which maters the most.

Yeah! Finally  its over..

.

Menu Planning...

By- Sachika Taneja

As I was working on the display menu , honestly I was so confused and irritated initially... because I was just keep on designing the layout for the menu but couldn't decide which one would be the best then after a while I  thought we need proper planning , we need to actually think and plan out the menu .

Layout 1 

Layout 2

After giving some time to it we came up with few decisions like it it should be popularity wise, only unaware dishes should have the pictures, we should design icons for veg , non-veg chef special, spicy very spicy , we should design the background , should categorize it properly and should decide the font altogether.

Icon for very spicy

Icon for spicy

Menu background

After so many hit and trial method, I came up with this..

           

                            

The Final Menu

Overall, I was happy and satisfied with the menu.

How Does Our Research Leads to Design Ideas...

By- Sachika Taneja

After doing exactly what we thought and discussing with with Prachi ma'am we came up with more new ideas , we got to know how to refine our ideas and what was still lacking in our overall journey.

We got a new idea of doing graffiti on floors so that it will even attract the customers and at the same time his unaware dishes would be aware by writing their names or just making their pictures on the floor.

Graffiti area

We decided to work on two types of menu ( display menu and the paper menu) , we started thinking more deeply how to use his exterior which could even spice up the whole ambience and side by side we can get our design solution for the same.

Existing menu

We started thinking that we should increase the counter sale as in walk in customers or home delivery customers.? what would be the potential of each one could grow? what will be his customer mapping? and so on..

Customer mapping

we all worked..worked n worked ..

obviously there was lot of mess going on.. again and again every one was changing their designs , there layouts, making it more refine, there were so many rejections.

Rejections

Rejections

But overall it was ok not so good so we thought to make it more refine and as a designer keeping few things in our mind like the color harmony, the main area which should be highlighted and specially the concept of balance.So we worked further and refined our ideas.

                     Moving Ahead and Finalizing  the Opportunity Area...

By- Sachika Taneja

After our presentation was over, we started working on the guidelines given by ur tutors. We found out we really need to move further in finding our opportunity area so that we could lead our research to the next level.
After so many visits and research to the noodle court , we found out many opportunity areas we could work on like there was lack of cleanliness, lack of promotional activities, the exterior was quite dull, his menu lacks description of the dishes, lack of storage and there was poor seating arrangement.

lack of storage

poor seating arrangement

lack of cleanliness

As a group we finalized  to work on making his "unaware dishes aware" to the people.
We thought of many possible ways like firstly we decided to redesign the menu , then  we thought of making the posters and signage and the last but not the least doing campaign.

So, we divided the duties like -
Khusboo and Sejal were doing the  posters and signage.
Shivranjani was visually representing everything through comic strip
and Raghavi and I was working on the menu.

Deciding what all we can do

And everyone was just hoping that whatsoever we have decided should come up well.

Let's Do It! 
(working on the critical design parameters)

After indentifying the problem we decided to plan out an interesting solution that can promote his unaware dishes.

Decided to work on these above parameters

• Exterior Awareness and Graffiti by  :Shivranjani
  
• Redesigning of Menu by :Raghavi & Sachika
  
• Posters and Signages  by : Sejal & khushbu

Major Problem!!

Image showing the major problem, we identified. 

Identification Of the Problem!

After doing research, we worked on many opportunity areas and we find out many problems like lack of clanliness, lack of seating arrangement, lack of storage and unawareness of many unpopular dishes.
My group decided to do a proper "Customer Mapping" thereafter.

Image showing the outcomes of "Customer Mapping"

We targeted two major options, after doing customer mapping. One was the counter sales customer and other was the home delivery customer.

We opted for Counter Sales Costumer