How Does Our Research Leads to Design Ideas...

By- Sachika Taneja

After doing exactly what we thought and discussing with with Prachi ma'am we came up with more new ideas , we got to know how to refine our ideas and what was still lacking in our overall journey.

We got a new idea of doing graffiti on floors so that it will even attract the customers and at the same time his unaware dishes would be aware by writing their names or just making their pictures on the floor.

Graffiti area

We decided to work on two types of menu ( display menu and the paper menu) , we started thinking more deeply how to use his exterior which could even spice up the whole ambience and side by side we can get our design solution for the same.

Existing menu

We started thinking that we should increase the counter sale as in walk in customers or home delivery customers.? what would be the potential of each one could grow? what will be his customer mapping? and so on..

Customer mapping

we all worked..worked n worked ..

obviously there was lot of mess going on.. again and again every one was changing their designs , there layouts, making it more refine, there were so many rejections.

Rejections

Rejections

But overall it was ok not so good so we thought to make it more refine and as a designer keeping few things in our mind like the color harmony, the main area which should be highlighted and specially the concept of balance.So we worked further and refined our ideas.